When people start their property search, the experience usually begins the same way: visiting a real estate website and applying filters like location, price, and number of bedrooms. You then start scrolling through a long list of results. But, those filters are just the first step in narrowing down the options.
What actually sells someone on a property are those initial requirements plusa number of personal considerations that don’t translate into standard menus or filters. Things like the noise from the street, whether the unit is north facing to get good natural light, or if there is a bus stop within walking distance.
Most real estate websites or apps are not built to support those more personal details. They can generate a list of hundreds of one-bedroom apartments in a certain neighborhood at a set price, but they can’t dig into the specifics that matter to an individual. That’s what causes frustration and can make the property search more drawn out than it needs to be.
For agents, this also means less context about each lead – the first real conversation often starts from scratch. And from the client’s perspective, the generic list of results can lead to disappointment and wasted time if the answers to those personal questions only surface during or after a tour, like realizing the “five-minute walk to public transportation” is uphill the whole way or that “pet-friendly” means only cats, not dogs.
With a digital assistant, you can turn your website or mobile app into a conversational experience, engaging each visitor the way your agents would. ai12z's AI agents activate your brand’s voice across those digital touchpoints.
- Let users communicate their ideal property using natural language
When someone knows what they want, they don’t usually think in terms of filters. They think in phrases: “three-bedroom house under $500k with a lake view” or “studio near downtown with parking.” AI search can handle those natural language requests and return results that match.
It can even take into account the individual details that matter most, like being near the office, a bus line, or a favorite café, so the list of properties feels tailored to that person.
- Guide people to take the next step
Along the way, people also want answers to the common questions that they will encounter: how the rental process works, understanding their lease, and where to find moving resources. The AI agent can bring those answers and corresponding actions into one place. The embedded calls-to-action allow users to schedule a tour, contact an agent, or start an application directly within the assistant.
- Show why the property is the right fit before the tour
So much of choosing a home comes down to what you can see. You might get the gist from a floor plan, but it’s the photos and 3D virtual tour that help someone imagine themselves living there. When those visuals are easy to explore right inside the assistant, clients get a sense of the space. They can flip through images in a carousel before they go through the effort of booking and attending a tour. It’s a faster way to connect the right people to the right properties, without wasting time on listings that only look good on paper.
You can see this play out in our full demo video, where renters, buyers, and sellers use an AI agent to ask questions, compare options, start applications, book tours, and more!