Get discovered in AI search. Deliver better experiences when visitors arrive.
ai12z is an AI experience platform that helps organizations improve their visibility in AI search and create conversational, personalized experiences on their websites.
The platform brings together AI visibility and optimization, AI-powered website search, digital assistants, and adaptive web experiences. Organizations can understand and improve how they are surfaced, cited, and recommended across external AI search tools, then help visitors find information, complete tasks, and take the next step once they arrive.
Helping organizations adapt to the AI-powered customer journey
AI is changing how people discover information, evaluate options, and make decisions.
Before visiting a website, people increasingly turn to tools such as ChatGPT, Gemini, Claude, and Perplexity for answers and recommendations. AI-generated overviews are also becoming part of the traditional search experience. These interactions influence which organizations people discover, what they learn about them, and which options they consider.
When visitors do reach a website...
They expect the same speed, relevance, and conversational experience. They want to ask questions naturally, receive direct answers, and quickly accomplish what they came to do.
ai12z helps organizations support both parts of this journey in one platform.
Get discovered, engage visitors, and drive action
Get discovered
Measure and improve how your organization is found, understood, cited, and recommended across AI search.
ai12z provides AEO, GEO, and AIO reports that explain how your organization appears, identify where competitors have an advantage, uncover content and technical gaps, and recommend the specific work that should happen next.
Engage visitors
Give visitors faster, more direct ways to find what they need.
AI search allows people to ask questions in natural language instead of relying on keywords. Digital assistants provide an always-available line of communication, delivering answers that are relevant to each visitor and guiding them throughout their journey.
Drive action
Help visitors move from questions to meaningful outcomes.
ai12z experiences can help people compare options, make purchases, book appointments, complete forms, access services, or connect with a live representative. Adaptive web experiences can also personalize page content, banners, images, and calls to action in real time.
Connected to the content and systems that power your organization
ai12z connects with leading CMS, DXP, CRM, commerce, booking, and operational platforms. These connections allow AI experiences to use current website content and real-time business data, present accurate information, and complete actions across connected systems.
Easy for business teams. Extensible for technical teams and partners.
ai12z makes AI experiences easy to build, manage, measure, and improve, while providing agency partners and developers with the extensibility to customize and scale the platform for each organization.
What organizations can achieve with ai12z
Stronger visibilityacross AI-generated answers and recommendations
Higher engagementand more completed actions
More relevantand personalized digital experiences
Reduced supportvolume through better self-service
Faster deployment and management of AI experiences
Clearer insight into audience questions, content gaps, and opportunities
Built by leaders in digital experience and enterprise technology
Founded by experienced technology leaders, ai12z brings together deep expertise in content management, digital experience platforms, conversational AI, cloud technologies, and enterprise software. Our team is focused on helping organizations adapt to the changing customer journey and use AI to create digital experiences that are easier to discover, more useful, and more effective
Bill Rogers
Bill is an entrepreneur and technologist with deep experience in AI and digital technologies. He founded Ektron and served as its CEO, growing the company into a web content management platform used by thousands of organizations worldwide. After Ektron was acquired by Accel-KKR, it merged with Episerver, which later became Optimizely. Bill subsequently co-founded Orbita and served as its CEO, leading the company’s work in conversational AI. He has also co-founded several other ventures and has a technical career spanning digital signal processing and robotics engineering.
Bill holds a Bachelor of Science in Electrical Engineering from Boston University.
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Alpesh Patel
Alpesh is a technology executive with extensive experience turning AI concepts into enterprise software. At Ektron, he served as VP of Engineering and later SVP of Technology, leading major product and engineering initiatives, including the company’s first SaaS offering and continued development of its web content management platform. He later co-founded Orbita and served as CTO, leading the architecture and development of its conversational AI platform. His expertise includes conversational and voice AI, bot agents, IoT, and cloud computing.
Alpesh holds a Bachelor of Science in Computer Science from Daniel Webster College.
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Nicole Rogers
Nicole is a technology and go-to-market leader with experience across cloud technologies, content management, digital experience, and spatial data. She has established and scaled programs, led team operations and go-to-market initiatives, and developed partner and analyst relationships that increase market visibility and support revenue growth. Her experience includes work with Google, Box, WeWork, Matterport, and Ektron.
Nicole holds a Bachelor of Business Administration in International Business and Marketing from The George Washington University.
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