AI Search and Digital Assistants
AI website experiences that help users find what they need and take the next step
What’s the benefit of AI website experiences?
While traditional site search returns links and chatbots answer questions, AI search and digital assistants do both. These assistants understand what users are asking, deliver answers, and guide them toward the next step. Whether exploring options, comparing products, or completing a task, the experience combines conversational interaction with structured responses and clear paths forward.
Conversational AI search and chat
With AI search and digital assistants, you can build AI website experiences that understand what users are asking and deliver direct answers instead of lists of links. By interpreting natural language across text and voice, the experience retrieves relevant information from your content and connected data sources and presents a clear response, helping users find what they need faster.
AI website experiences allow users to interact in more natural ways
Users can engage with search by typing, speaking, or using images. Responses include visuals, comparisons, and interactive elements that help users explore options and evaluate what is most relevant, all within a single interaction.
Digital assistants guide users to the next step
Help users take the next step directly within the experience. Whether it’s navigating to relevant content, exploring options, or completing a task, users can move forward without needing to navigate across multiple pages or restart their journey.
Flexible formats for AI website experiences
Deploy AI search and digital assistants in the format that fits your website, whether as a search bar, chatbot, full-page experience, AI overview, or alongside traditional results. This flexibility allows you to design experiences that align with how users prefer to interact.
Accurate answers using your content
Deliver answers based on your organization’s content, not generic information from external sources. By connecting to your CMS and approved data sources, the experience provides reliable, up-to-date responses and avoids generating information beyond what you’ve provided, with the ability to guide users to supporting content or escalate to a live agent when needed.
Is your website turning questions into action?
Let’s discuss how to turn your site into an experience that adapts in real time and keeps users moving forward.