AI Search and Digital Assistants
AI website experiences that help users find what they need and take the next step
What’s the benefit of AI website experiences?
While traditional site search returns links and chatbots answer questions, AI search and digital assistants do both. These assistants understand what users are asking, deliver answers, and guide them toward the next step. Whether exploring options, comparing products, or completing a task, the experience combines conversational interaction with structured responses and clear paths forward.
Conversational AI search and chat
With AI search and digital assistants, you can build AI website experiences that understand what users are asking and deliver direct answers instead of lists of links. By interpreting natural language across text and voice, the experience retrieves relevant information from your content and connected data sources and presents a clear response, helping users find what they need faster.
AI website experiences allow users to interact in more natural ways
Users can engage with search by typing, speaking, or using images. Responses include visuals, comparisons, and interactive elements that help users explore options and evaluate what is most relevant, all within a single interaction.
Digital assistants guide users to the next step
Help users take the next step directly within the experience. Whether it’s navigating to relevant content, exploring options, or completing a task, users can move forward without needing to navigate across multiple pages or restart their journey.
Flexible formats for AI website experiences
Deploy AI search and digital assistants in the format that fits your website, whether as a search bar, chatbot, full-page experience, AI overview, or alongside traditional results. This flexibility allows you to design experiences that align with how users prefer to interact.
Accurate answers using your content
Deliver answers based on your organization’s content, not generic information from external sources. By connecting to your CMS and approved data sources, the experience provides reliable, up-to-date responses and avoids generating information beyond what you’ve provided, with the ability to guide users to supporting content or escalate to a live agent when needed.
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Frequently Asked Questions
Find the answers you are looking for by browsing through a number of questions we get asked a lot.
How do I get started with an AI search or digital assistant?
Start by deciding what you want your AI experience to help visitors accomplish and identifying the content and data it needs to do that.
In ai12z, you can connect your approved content sources, define instructions and behavior, configure the experience, and test responses before deploying it to your website. You can also work with our team to explore your use case and determine the best approach for your business.
For detailed guidance, see the full Quick Start guide here: Quick Start.
Can I customize the look and feel of my digital assistant?
Yes, you can fully customize the look and feel of your ai12z digital assistant to match your brand identity. This includes incorporating your company’s logo, brand colors, and visual elements so the assistant feels like a native part of your website experience. You can also customize specific controls, use HTML Smart Forms, and adaptive cards to tailor the user interface and functionality according to your needs. The platform allows you to set the tone and behavior of the assistant through system and prompt messages, ensuring the assistant reflects your brand’s voice and style.
For detailed customization options, visit our documentation: Configuration for AI Search and Digital Assistants.
Can ai12z qualify and score leads?
Yes. Digital assistants can gather information through a conversation, ask relevant follow-up questions, and use the information provided to support lead qualification. They can also connect with your existing systems and workflows to capture or route leads based on your configured requirements.
Can digital assistants support multiple languages?
Yes. ai12z digital assistants support more than 40 languages and can automatically detect a visitor’s language based on their browser settings or the language they use in a question. Visitors can also switch languages during their interaction, allowing the same digital assistant to support users across different languages.
For more details, see the multilingual support documentation here: Multi Language Support | AI Search and Digital Assistants.
What are web controls and how can I customize them?
ai12z web controls let you customize how AI search and digital assistants appear and function on your website. Choose from different controls for search, chat, search results, knowledge boxes, and other experiences, then configure them to fit your website, brand, and use case.
See the ai12z documentation onWeb Controls and APIs and the specific integration guides forBot Control andSearch Control.
How do I add an ai12z digital assistant to my website?
ai12z digital assistants can be added to your existing website with just a few lines of code, without requiring a website rebuild. Once added, the assistant uses your approved content and can be customized to fit your brand and the experience you want to create.
For WordPress sites, ai12z also provides a plugin available in the WordPress Plugins Marketplace for easy installation and automatic content syncing.
For detailed guidance and to get started quickly, see the ai12z Quick Start guide and Get Started demo videos.
Can a digital assistant hand a conversation off to a human?
Yes. When human support is needed, ai12z can hand the conversation off while preserving the context of the interaction. The customer doesn't have to repeat themselves, and the conversation can be routed to the appropriate team, such as sales, support, or billing.
For more details, visit the technical guide on live agent escalation via directive: Live Agent Escalation via Directive.
What types of content can a digital assistant use to answer questions?
ai12z digital assistants can answer questions using content from your website, CMS, document repositories, knowledge bases, FAQs, support content, and other approved sources. They can also connect to business systems and APIs to incorporate structured or real-time data, such as product information, availability, or customer data.
What's the difference between AI search and a digital assistant?
AI search helps users find information by understanding natural-language questions and providing direct answers from your content and connected data. A digital assistant goes further by maintaining context across a conversation, guiding users through decisions, and helping them take actions or complete tasks.
Both can work together to create a more conversational and useful website experience.
Is your website turning questions into action?
Let’s discuss how to turn your site into an experience that adapts in real time and keeps users moving forward.