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Integrations

Integrations allow your digital assistant to answer questions with accurate data and take action in real time

Integrate with your backend systems

Integrations for digital assistants provide secure access to third-party systems. They allow the assistant to retrieve real-time data and complete tasks for users, like checking availability, booking a reservation, or submitting a form.

The AI reasoning engine allows the assistant to understand which systems are available and when to call the integration to use them, so users can move from a question to a completed action without being redirected or waiting on a response.

Keep your CMS and digital assistant in sync

Your digital assistant should always reflect your latest content. With pre-built connectors to CMS platforms and cloud storage systems, any updates you make are automatically reflected in the experience.

Whether you’re adding new products, removing outdated content, or making changes across your site, the assistant stays up to date without having to manually re-ingest your content every time something changes.

The available connectors include

Your OOTB Integration toolkit

Beyond your CMS, your assistant can connect to a variety of systems to support other actions, workflows, and real-time interactions across the experience. We have a growing library of integrations your digital assistant can use that are available out of the box.

Email
Compose and send emails

SMS
Send and receive text messages

Maps & Places
Provide directions and location details

CRM (Salesforce, HubSpot)
Access customer data

Case Management (Salesforce)
Check and update support cases

Google Search & Web search
Retrieve and summarize external content

Math Integration
Perform complex calculations

Stock Market Integration
Retrieve live market information

Weather
Provide current conditions and forecasts

Date & time
Deliver accurate time-based information

Data parsing
Work with JSON, XML, and other formats

And more,
with new integrations continuously added.

Build custom integrations for digital assistants

Connect your assistant to your own systems, services, and workflows using custom integrations. This allows it to interact with any system that exposes data or actions, whether that’s a proprietary database, internal tool, or third-party platform.

The assistant can query records, update systems, trigger automations, and retrieve secure data in real time, based on a user’s request. Rather than routing users to another system, these actions can be completed directly within the experience. 

This gives you the flexibility to extend beyond pre-built integrations and ensure the assistant supports your unique workflows and goals.

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