Adaptive & Personalized Web Experiences
Experiences that transform based on what visitors ask
Personalize web experiences from the moment users arrive
Adaptive web experiences start before a user ever asks a question. Based on signals like location, behavior, referral source, or known customer data, the experience can present the most relevant content, products, and actions immediately. Whether someone is exploring a specific category, returning to the site, or arriving from a targeted campaign, the page is assembled to reflect their context from the start. These adaptive and personalized web experiences help visitors instantly connect with your brand.
Transform the page as users interact
The experience doesn’t stop at the initial view. As users engage with your digital assistant, the website updates in real time to reflect what they’re looking for. If someone shifts from one topic to another, the page adapts by updating content, banners, and calls-to-action, keeping everything aligned with the direction of the conversation.
Update the experience within the assistant
The digital assistant evolves alongside the website. What starts as a general entry point can shift to reflect a specific topic, use case, or goal based on what someone asks. As the interaction progresses, the experience highlights relevant content, options, and next steps, keeping everything connected without breaking the flow.
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Frequently Asked Questions
Find the answers you are looking for by browsing through a number of questions we get asked a lot.
What is an adaptive web experience?
An adaptive web experience changes the content, layout, recommendations, and next steps a visitor sees based on their context and interactions. The experience can be personalized from the moment they arrive and continue to update as they engage with the website and digital assistant.
What information can ai12z use to personalize an experience?
Experiences can respond to signals such as a visitor’s location, behavior, referral source, known customer data, and what they ask or interact with during their visit.
Can I control which parts of my website are personalized?
Yes. You can control which parts of your website can adapt and define how they respond to visitor behavior and intent. This can include content, banners, calls to action, and other page elements, giving you control over where and how personalization is applied.
ai12z also supports directives that let you define specific actions based on user interactions, such as changing URLs, updating digital assistant panels, or making targeted changes to page content.
Can adaptive experiences connect to real-time customer or business data?
Yes. ai12z can connect to CRMs and other business systems to use current customer and business data within an adaptive experience. This can include information such as customer preferences, purchase history, product information, or availability, allowing content and recommendations to reflect the latest data available.
What parts of the experience can be personalized?
ai12z can personalize elements such as website content, banners, calls to action, products, recommendations, and next steps. The digital assistant itself can also update to surface information and options relevant to the visitor.
How is this different from traditional website personalization?
Traditional personalization often focuses on isolated moments like targeted banners or emails based on a single data point.
In contrast, adaptive web experiences use AI to understand what a visitor is trying to accomplish and dynamically adjust website content, banners, recommendations, forms, calls-to-action, and other page elements as the visitor navigates the site. This creates a more relevant, connected, and seamless experience from the first interaction through to conversion.
Do adaptive experiences work for anonymous visitors?
Yes. ai12z can personalize experiences for anonymous visitors using available signals such as location, referral source, behavior, and interactions on the site. As visitors browse or interact with the digital assistant, the experience can continue to adapt based on their interests and intent without requiring them to identify themselves.
Do I need to rebuild my website to use adaptive experiences?
No. ai12z works with your existing website and CMS, so you can add adaptive experiences without rebuilding your site. It works alongside your current website infrastructure to dynamically personalize content and experiences based on visitor context and interactions.