Game-day experiences are most fans' favorite part of supporting a sports team. A lot goes into making that experience fun but also smooth. There are sales associates in the merch stores helping people find the right gear and ushers at entrances pointing fans to their seats. There’s support wherever and whenever needed.
But online, visitors are left to find information or complete actions on their own. Most sports teams’ websites and mobile apps only offer a search bar for support that’s still keyword-based. So, even if you type in something simple like, “highlights from the latest game,” you're left hanging.
Or you may be wondering more about season tickets, or tickets for a specific game, the upcoming schedule, a team’s foundation where you can donate, and more.
AI search or an AI agent can help sports teams connect with and support their fanbase online by offering the type of guidance they receive at a game. It’s not trying to replicate the game-day experience online, it’s just about meeting your fans with the same level of personalization and attention they expect in-person.
These digital assistants allow visitors to ask questions, like “How do I transfer my tickets to a friend?” or “Tell me more about the Boston Bruins Foundation.” The AI agent does the digging through the website or app content for the user and returns a response that is relevant to their request or situation.
It can take on the role of a stadium attendant and answer questions about parking, bag policies, entry times, seating questions, gate locations and more. It can adapt into your online sales associate for merch and tickets, providing recommendations and helping fans compare options, like different ticket packages or gear sizes.
These digital assistants can even connect to other systems to share live scores, up-to-date ticket availability, and other “in-the moment” details like roster changes, delays, promotions, and contests to enter.
This type of experience online keeps more of your fans engaged and invested in your team. It helps boost sales of tickets, memberships, and merchandise because it removes the barriers to take action that static websites create.
Make it easier for your fans to support your team with an AI agent whose job it is to help them get answers, find tickets, and stay in the loop.
Book a meeting with a member of our team to see how this could work for your site.