Measure and improve how your brand shows up in AI across AEO, GEO, and AIO
ai12z can now help brands show up in AI answers, recommendations, and search experiences across platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews.
With the introduction of our AI discoverability reports, ai12z gives you visibility into how your brand appears in AI-driven results and provides clear, actionable recommendations to improve how it’s surfaced, cited, and recommended. While ai12z continues to power AI search and digital assistants, this new solution completes the experience – from getting discovered within AI tools to bringing that conversation onto your own website and driving real business outcomes.
Search is changing, and visibility has changed with it
Search used to be about rankings and clicks. But today, more people are relying on AI to get answers to their questions.
For example:
- Google summarizes content into AI Overviews
- ChatGPT, Claude, Gemini, and Perplexity recommend tools and vendors
- Users get direct answers instead of navigating through multiple pages
So while SEO still matters (and remains a foundation), brands are now competing for more than just a blue link. They’re competing to be included in the answer, selected as the recommendation, and trusted by the model.
What is AI discoverability?
AI discoverability is how often – and how accurately – your brand appears across AI-driven experiences.
It spans three key areas:
- AEO (Answer Engine Optimization) → your content is cited in answers
- GEO (Generative Engine Optimization) → your business is recommended
- AIO (AI Optimization) → your brand is understood and trusted
Most companies focus on one. In reality, all three work together to determine whether your brand is surfaced, cited, and recommended.
How does ai12z help brands improve AI discoverability?
ai12z gives you visibility into how your brand performs across AI-driven experiences, along with clear recommendations to improve it.
We’ve introduced four core reports designed to measure and improve AI discoverability with clear, actionable recommendations.
These reports are available to customers on Business plans and above.
1. Q&A Analysis and Content Strategy
One of the key advantages of ai12z is access to real user question data. You can see the questions people are directly asking your brand and turn that into a discoverability advantage.
This report analyzes questions from your search and digital assistant and identifies:
- gaps in your current content
- opportunities for FAQs and new pages
- how well your answers match what your users are looking for
Instead of guessing what content to create, you’re building directly from what users are already asking.
2. Keyword Visibility Audit
See how your brand performs across real questions people are asking AI platforms, and where competitors are showing up instead.
This report analyzes:
- how AI answers real questions about your category
- which competitors are being included
- where your content is missing or incomplete
For example, many brands don’t appear in AI answers simply because they lack comparison content or clear positioning. This report surfaces those gaps immediately.
3. URL Analysis
Understand how individual pages perform in AI-generated answers and results.
This report evaluates how well your content:
- answers questions directly
- is structured for extraction (lists, sections, clarity)
- provides evidence AI can cite
It also flags gaps that reduce visibility, like missing structured data, lack of benchmarks, or no FAQ section – all of which directly impact whether your content gets cited.
4. AI Footprint Audit
AI systems need to trust your brand in order to recommend it.
This report evaluates your presence across:
- search results
- social platforms
- authority sources
It identifies where your brand is strong, and where it’s missing entirely.
For example, gaps like no YouTube presence or limited community signals (like Reddit) reduce how confidently AI systems can reference your brand.
This report gives you a clear roadmap on how to strengthen your overall AI footprint.
What AI actually looks for
Across all of these analyses, a clear pattern emerges.
AI systems select content they can confidently understand, extract, and cite.
In practice, that means content needs to be:
- answer-first
- structured for easy parsing
- comprehensive
- specific, with real examples or data
- consistent across channels
If your content isn’t built this way, it’s far less likely to be cited or recommended.
Completing the AI experience
ai12z has always focused on helping brands deliver better experiences through AI search and digital assistants.
With support for AI discoverability, we now complete that loop by helping brands get found in tools like ChatGPT, Claude, and Perplexity, and then deliver engaging experiences once users arrive on their website.
You can understand what users are asking, shape how your brand appears in AI-driven experiences, and turn those moments into action on your site – all within a single platform.
Start improving your AI discoverability
Join our upcoming webinar to learn how your brand shows up in AI-generated answers and recommendations, and what you can do to improve it.