On a traditional website, users who don’t speak the default language often have to work around the experience. They may rely on third-party translation tools or have to adjust their browser settings to access the content.
A direct translation might carry over the words, but nuance, tone, humor, and sometimes even context can be lost between languages. Words that resonate in one region may not work in another. And while users might still understand the message on a basic level, they’re not experiencing the brand the way it was meant to be experienced.
Speak your audience’s language
ai12z’s digital assistants automatically detect a user’s language based on their browser settings or the language they typed their query in. The assistant then continues the conversation in that identified language, supporting over 50 different languages.
The AI assistant – whether that’s via the search bar or the chatbot – generates responses for that user, drawing from the brand’s pre-existing material while adjusting the language and structure to match the user’s language. This makes the experience feel more approachable and eliminates language as a barrier to engagement.
There’s no need for separate translation services or multilingual content ingestion. Even if your organization provides content only in English, the AI assistant can still respond in the user’s preferred language. Ask a question in Japanese or French, and the assistant will generate a helpful response in that language – all based on your original English content.
Button labels, forms, comparisons, and more will all be translated in real time to ensure the whole experience feels relevant and personalized to the person engaging with it.
Even if your business doesn’t actively target international markets, if you're online, you're already engaging a global audience. These assistants make it easier to support that reality, without losing consistency or control over your message.
Want to see how your brand’s voice can adapt across languages and contexts?