See where your organization is cited and recommended, what content to create or improve, which AI tools send visitors to your website, and what those visitors ask next.
AI search tools such as ChatGPT, Perplexity, Gemini, and Claude are becoming an important part of how people discover products, services, and organizations. But for most businesses, understanding how they perform in AI search still requires piecing together information from different tools.
A team might know how its website ranks in Google. It might test whether ChatGPT mentions its brand. It might see referral traffic in a separate analytics platform. But it is much harder to understand how those signals connect:
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- What questions are people asking?
- Is AI search recommending the organization?
- Which competitors are appearing instead?
- Is that visibility bringing people to the website?
- What content should the organization improve?
- Did those improvements make a difference?
Today, ai12z is announcing a significant expansion of its AI Visibility Suite.
The new release connects GEO, AEO, and AIO analysis with website traffic, real audience questions, repeatable performance measurement, and prioritized recommendations for improving how an organization appears in AI search.
Understand and improve your AI visibility
The ai12z AI Visibility Suite brings together three connected areas of AI visibility:
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- Answer Engine Optimization (AEO): Determine whether your content is being used as a source in answers generated by AI search tools.
- Generative Engine Optimization (GEO): Understand whether your organization is being recommended and which competitors appear instead.
- AI Optimization (AIO): Evaluate whether AI search tools understand your organization accurately and have the authority and evidence needed to trust it.
The suite also identifies the content and technical issues influencing that performance, including unanswered audience questions, weak pages, inconsistent brand information, missing authority signals, and problems that may prevent AI crawlers from accessing or understanding the website.
The reports provide scores that establish a baseline and help teams measure improvement over time. They explain why an organization is or is not appearing in AI search and recommend the specific work that should happen next. Depending on the findings, that might include adding FAQs, creating comparison content, rewriting a page, implementing structured data, strengthening supporting evidence, or fixing a technical issue.
The Consolidated Action Plan then brings recommendations from across the suite into one prioritized list, removes duplicate findings, and helps teams identify where to begin.
What’s new in this release:
See which AI search tools are sending visitors to your website
AI Referral Analytics shows attributable website traffic from AI search tools such as ChatGPT, Perplexity, Gemini, and Claude.
Teams can see:
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- The number and percentage of attributable visits coming from each AI search tool
- Which pages visitors reach from each source
- The countries those visitors come from
- Whether visitors continue engaging with the website
For example, an organization might discover that ChatGPT accounts for 40% of its attributable AI referral traffic and that many of those visitors land on the same product or comparison page. That gives the team a clearer indication of which content is attracting attention through AI search and which pages may deserve further investment.
Connect the referral to the conversation that followed
Organizations using ai12z search or a digital assistant on their website gain another layer of insight.
When an AI-referred visitor interacts with one of these experiences, the team can see the referral source, landing page, location, device information, and the conversation that followed.
Instead of only knowing that someone arrived from ChatGPT, the organization can see what that visitor asked after reaching the website. Visitors often continue the same line of research after they arrive, so these onsite questions can provide a strong indication of the topics and questions they were exploring through AI search.
Taken together, the referral source, landing page, and conversation provide a clearer picture of the visitor’s research journey. They can also reveal unanswered questions, unclear positioning, and new content opportunities.
Find out whether AI search is choosing your organization
When someone asks ChatGPT, Claude, Gemini, or another AI search tool for a recommendation, most organizations have no consistent way to know whether they appeared in the response or whether a competitor was selected instead.
For example, an insurance provider may want to appear when someone asks:
“What is the best cyber insurance provider for a mid-sized healthcare organization?”
With the expanded Citation Lists, teams can save important questions like this and test them repeatedly across AI search. The questions can come from:
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- Real questions submitted through ai12z search or a digital assistant
- Existing search and marketing data
- Questions entered by the team
- Suggestions generated by ai12z based on the organization, its market, or its competitors
Citation Monitor then shows whether the organization appears in the answer, whether its content is included as a source, and which competitors appear instead.
This turns something that previously felt invisible and outside the organization’s control into a measurable competitive benchmark. A team can establish where it appears today, improve the content and evidence supporting its position, and then ask the same questions again to see whether the results changed.
Using the same questions is critical. If the questions change every time, the team cannot determine whether its AI visibility improved or whether it simply ran a different test.
The release also adds Bing Web Search to this analysis, helping teams see whether their content is discoverable through Bing. This matters because ChatGPT can use Bing results when it searches the current web for an answer. An organization might rank well in Google but still be absent from the current web results available to ChatGPT.
Know what content to create for AI search
AI search is driven by questions, not just keywords. If your website does not clearly answer the questions people are asking, AI systems have less information and evidence to use when citing your content or recommending your organization.
ai12z starts with your priority topics, existing search data, and real audience questions, then identifies the natural-language questions people are likely to ask tools like ChatGPT. It analyzes your entire website to determine where your content provides a strong answer and where important information is incomplete, unclear, or missing.
Based on those findings, ai12z recommends the specific content to create or improve and can provide draft FAQs, answer-first copy, and suggestions for entirely new pages. Teams can then make those changes and repeat the analysis to measure whether their content and AI visibility improve.
Help agencies deliver GEO, AEO, and AIO analysis for clients
The release also expands access for ai12z agency partners.
Partners can run each AI visibility report once within a client or prospective-client workspace. This gives agencies a practical way to evaluate a client’s GEO, AEO, and AIO performance using the client’s own website, brand, competitors, and content.
Agencies can show clients how they currently appear in AI search, explain what is influencing that performance, and recommend the work that should happen next. This also gives agencies a more tangible way to introduce AI visibility as an ongoing client service.
Measure what changed and keep improving
These enhancements connect the questions people ask, how an organization appears in AI search, the quality of its website content, and the traffic that AI search generates.
Teams can identify the questions that matter, measure whether their organization appears for them, understand why competitors may have an advantage, and receive a prioritized plan for improving their content and digital presence. They can then rerun the same tests, validate what changed, see whether AI search is sending visitors to the website, and understand what those visitors need after they arrive.
Together, these capabilities give teams a repeatable way to measure, improve, validate, and optimize GEO, AEO, and AIO performance.
The expanded suite is available today.You can register for our upcoming webinar on September 2 at 10 AM ET | 3 PM BST | 4PM CEST to see the suite in action.